Partnerships and Collaborations
I manage creator collaborations and gifting, from identifying relevant creators and initiating outreach to developing and reviewing briefs, coordinating product gifting, reviewing content and managing communication throughout the collaboration. I stay in contact with creators and their managers, follow up on deliverables and review incoming content against the brief and brand identity. When identifying creators, I draw on my background in marketing and graphic design to look beyond aesthetics and consider whether a creator’s style, audience and overall presence are a natural fit for the brand.
With a data-driven approach, I track and report on creator and campaign performance across KPIs such as reach, engagement, clicks, traffic and conversions. I use UTM-links and discount codes to measure both traffic and purchases and have experience with boosting content and running spark ads.
Alongside creator partnerships, I have also managed B2B collaborations with external brands and partners, including identifying potential partners, initiating contact, pitching collaboration opportunities and coordinating participation in events.
Passionate about growing these numbers with your brand.
55+
Swedish Creators
12+
Collaborations
5+
Influencer Campaigns
As a creator myself, I know what makes a message worth answering and that perspective shapes how
I pitch, brief and build relationships with creators.
Gifting for newborn babies
78% acceptance rate
100% post rate
INSIGHTS
We wanted to welcome newborn babies to the world with an embroidered teddy bear, a gift that would feel made for their child, not sent to a creator. This inspired a gifting campaign built on authenticity and freedom.
MY ROLE
I scouted the creators, contacted them, coordinated the gifting and followed up with each of them. The creators were happy with the gift, and we were able to share their posts on our own channels.
CREATIVE EXECUTION
We sent a personalised "welcome to the world" gift to several creators, with each child's name embroidered, and focused on authentic content. The creators were chosen for their brand fit and for having recently had a baby.
I collected the names and handled the embroidery by email, reaching out with a kind, personal message about their child. We gave full creative freedom, with no brief and no requirement to post, because we wanted it to feel like a genuine gift and the content to feel natural. I then kept in touch with each creator to follow up.
EFFECTIVENESS
Every creator who accepted the gift ended up posting without requirement. We received many genuine videos of the embroidered teddy bears, along with UGC material we could use on our own channels. Several creators also reached out over DM because they wanted to work with us, and we began building lasting relationships with them.
Invitation gifting #villduvaramed
86% acceptance rate
67% post rate
INSIGHTS
Instead of asking creators to promote a teddy bear, we invited their children to design the next one with our movement #villduvaramed. Together with Min Stora Dag, this became a gifting campaign built on creativity and a cause.
MY ROLE
I scouted the creators, and invited them to join our movement and coordinated the gifting and followed up with each of them.
CREATIVE EXECUTION
We invited several micro- and macroinflucencers to let their children help design our next superhero teddy bear, with each winning design becoming a real product that supports an organisation that fulfills wishes for children with serious illnesses. The pitch was personal and warm, and referred to the creator's own feed and children. We told the story of last year’s charity case, a superhero teddy bear supporting children with cancer.
The invitation was sent as a PR gift to several creators, together with our teddy bear Sture as a little friend and a source of inspiration, and a personal thank-you card.
EFFECTIVENESS
67% of the gifted influencers posted and together with our Meta and TikTok ads, the project was seen everywhere. The combination had a strong effect with 3000 drawings from children across Sweden.
Say hello to Emmily
Interested in working with Emmily? Spill some tea in the form and I will be in touch shortly. Can’t wait to add some sprinkles and sparkles to your life!